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We've spent 20 years visiting and researching Japan to give you a single spot for honest, reliable Japan travel advice.
No spin. No tourist traps. Just authentic Japan.

What people say about us...

It’s an awesome guide and has been so helpful in that it covers much more than just the destinations itself. Even though I’ve been to Japan already, there was so much in the guide I didn’t know about. Jeff, 2019

Brilliant job. Your insight will let us plan our days so much more effectively. Very much appreciated.  Gordon & Claire, 2019


Which Ichigo Guide is best for me?

Essential Guide to Japan

Updated early 2019, the Essential Guide to Japan is our regular travel guide covering all the major highlights of Japan.

  • Amazon Kindle
  • Apple Books
  • Barnes & Noble Nook
  • Kobo
  • Google Play
  • Angus & Robertson

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Personalised Guidebook

Discover a unique, authentic experience of Japan with a guidebook and itinerary custom designed for you, your interests, and travel dates.

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Ultimate Online Guide


Everything you need to know to plan your unique trip through Japan, right at your fingertips.

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Discover the very best of Japan with Ichigo Guide.

Explore a more genuine, local side to Japan and avoid the tourist traps. Get out of the tourist crowds and see everything Japan has to offer.